A new study by the University of British Columbia has found that facial expressions aren’t the only source of information for social and public perception – tilting your head down and lowering your chin by just 10 degrees makes you appear more dominant.
“We show that tilting one’s head downward systematically changes the way the face is perceived,” said researchers Zachary Witkower and Jessica Tracy in a press release. “A neutral face – a face with no muscle movement or facial expression – appears to be more dominant when the head is tilted down.”
The effect is achieved by the “artificial appearance of lowered and V-shaped eyebrows” which “elicit perceptions of aggression, intimidation and dominance.”
The study had 101 participants look at three avatars with the same neutral expression, one with head tilted down 10 degrees, one looking straight on, and one with head tilted up 10 degrees.
The participants would ‘judge the dominance’ of each avatar image by rating them using stat..Read More