Endy’s Comfortable Toronto Lodge

This is a story about sleep. Well, to be more accurate, it’s actually a story of sleep’s rise to e-commerce greatness.

Once relegated to echo-filled big box stores in sleepy suburban strip malls, mattress shopping has somehow become an exciting task, quietly shedding its chore status over the past half-decade. Constantly in search of a good night’s rest, many shoppers now giddily compare different brands, relying heavily on reviews and word of mouth as the main guides pointing towards the most reliable purveyors of waking up rested.

In Canada, there is one particular name that has risen above the deluge of competitors. Endy is a mattress-in-a-box brand—a packaging model that has earned its own subsegment of the market—founded in 2015, and in the four years since has engineered incredible growth.

Co-founders Rajen Ruparell and Mike Gettis set out to create a made-in-Canada company focused on sleep that offers uncompromising quality and convenience. If the term ‘mattress-in-a-box’ wer..

Read More