Starting today, Uber Eats, Uber’s on-demand food delivery service, will begin piloting its new “Pickup” service in Toronto. The feature, allowing customers to “skip the line” when ordering food, is very similar to Toronto-based Ritual‘s offering.
Although Ritual has released a series of other services, its baseline offering is almost indistinguishable from that of Uber Eats’ Pickup.
Uber’s product function allows customers to place orders right through the app and receive notifications when their food is ready for pickup. Toronto restaurants like Magic Noodle, The Halal Guys, Basil Box, Sweet Jesus, Burrito Boys, and Bombay Roti are some of the restaurants signed onto the pilot. Uber said the pickup feature will benefit the restaurant partner, through reduced service fees, increased awareness through the platform, and deeper analytics about customers.
“With over 600 Toronto restaurants participating in the Pickup pilot, grabbing takeout from your favourite spots in Toronto is abou..