OnePlus has officially announced that it will launch a TV, aptly named the OnePlus TV.

On its community forum, the company stated, “Yes, we are going to call our very first smart TV product ‘OnePlus TV’ – simple yet to-the-point – as we believe there’s no other name that can best represent our value, vision and pride than naming it with our own brand.”

OnePlus said its decision to add a TV to its lineup was “born out of the ‘Never Settle’ spirit and ‘burdenless’ design philosophy.” The logo for the new product is the OnePlus logo with TV beside it. OnePlus noted this was “inspired by classic geometric progression.”

The details of a launch date were not revealed, however, rumours point towards a late-September announcement.

As for specs, these were left out of the announcement but the company is expected to have four sizes available — a 43-inch, 55-inch, 65-inch, and 75-inch models. Rumoured specs have the OnePlus TV coming with Bluetooth 5.0 and ‘a unique Android TV experience,’ along with some sort of AI-powered voice assistant.

Source: OnePlus

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